Conclusion

In conclusion, my observation and judgement covered the various aspects of the marketing mix. Overall, I felt the Biennale has maximised the use of the marketing mix to its advantage. Though there were certain areas such as its promotion and people which they did not utilise to its fullest potential, there were the strengths of the events as well. In terms of partnerships and promotions, the Biennale was able to maximise the use of the marketing mix. On the whole, the event was a success.